Ms. Perry has been a key personality in the development and growth of the
themed entertainment and leisure entertainment industries for more than 20 years. In addition to being Vice-President of Business Development for Fresh Juice Global and Edwards Technologies, Inc. Roberta has held vice presidential positions at 20th Century Fox, iWerks Entertainment, and The WOW Factor, Inc.
Roberta’s responsibilities at Fox Studios included acting as Fox Studios Los Angeles liaison with Fox Studios Australia and Fox Studios Baja for intellectual property / licensing, industry relations, retail development, and operations. Also, she developed a 40,000 sq. ft international traveling experience for Jim Cameron’s Titanic plus The Science Behind the X-Files for the US market. Additionally she spear-headed a combined effort of several studios and the Chicago Museum of Science and Industry that resulted in a blockbuster traveling experience “Action! An Adventure in Moviemaking.” While at iWerks Entertainment she continued the world-wide growth of simulation projects. At the WOW Factor, Inc. she worked with major brands including The Coca-Cola Company, and Pontiac for WOW projects and events in Times Square.
Ms. Perry was a founding member of the Themed Entertainment Association and served as the association’s president for two years. She is the past chairman of the International Nightclub and Bar Association, past board of director’s member for the National Restaurant Association Marketing Executives Group, past member of the NFL Sunday Ticket Advisory Board and the City of Seattle Fair Campaign Practices and Ethics Committee.
She has been a guest speaker at many conferences including the International Association of Amusement Parks and Attractions, Urban Land Institute, Themed Entertainment Association (TEA), Themed Restaurants conferences, Entertainment Retail conference, Leisure Expo, TILE (Europe), World Gaming Congress, Nightclub & Bar Annual conferences.