AM_Issue 1_2016_VideroA new platform is set to change the way operators and visitors interact with AV content, allowing them to manage multimedia content from their smart device.

Videro is an operating system that removes the need for multiple hardware modules, streamlining the solution to a single, compact hardware, making it up to 60 per cent more energy effi cient and many times more cost effective. The operating system allows theme parks and museums to change their storytelling capabilities from their smart phone or smart device. With a single swipe of a fi nger, an operator can change the media displayed on any or all of the attraction’s screens in an instant.

The operating system was co-created by American-based Edwards Technologies and German-based Videro.

Videro is used by Times Square New York, Intercontinental Hotel Miami, Sega, Oprah and Hilton Grand Vacations, as well as managing and operating a further 5,000 screens worldwide. Videro can be connected to an attraction’s own database, so unique content can be managed by the operator and changed or updated at any time. Different content can be played on different screens, or the same content on all screens.

According to Brian Edwards, CEO of Edwards Technologies, the technology is such a leap forward, there’s a gap between where immersive, digital storytelling is now and where it will be in the near future.

“We don’t experience things on one screen any more. We use multiple devices and multiple delivery systems. Now we have the ability to tell a story by selecting the media we want to play with the slide of a fi nger,” Edwards told Attractions Management. “The magic is in how simple this is.”

The Mercedes-Benz Museum is one example of an attraction using the Videro operating system, with 230 players running on that platform. Film-based attractions can also use the system, which not only hosts and plays the 3D fi lm, but can also be programmed to control special effects such as seat vibrations, fog and water.

To read the original story from Attractions Management 2016, Issue 1, please click HERE.