Fresh Juice Global collaborated with Edwards Technologies, Inc. to do all of the hardware/AV integration and oversight while FJG focused their expertise to create and oversee the content, software, and overall experience production. The FJG and ETI collaborative experience includes the 19 floor tall Digital Canvas located on the exterior of the building, the porte-cochère, and Marquee Display. Inside the hotel, there are six art walls, a 6’ by 2’ video wall behind the front desk, a 2’ by 5’ video wall at the elevator bank plus a video wall in the high-end restaurant Toro Toro. Additionally, there are nine Samsung smart tables located throughout the lobby, bar, and at the concierge.