Challenge:

The InterContinental Hotel was celebrating over 25 years as an icon of the downtown Miami skyline and wanted to reestablish themselves again as THE iconic downtown hotel.


Experience:

When our guests walk through the doors of the new InterContinental Miami, they are stepping inside a hotel that captures the pulse of this city” said Robert Hill, General Manager of the InterContinental Miami. “The InterContinental Miami is pushing the envelope by embracing new technologies that will allow us to showcase Miami’s culture and art, enhance customer experience and forever change the city’s skyline.” – December 11, 2012 Press Release

A digital canvas was installed on the front face of the building allowing us to design and integrate Fresh Juice Global custom content that can be seen throughout the city. Stunning hi-tech displays and video walls were integrated throughout the hotel to give brands the ability to deliver their messages, videos, graphics and brand colors inside and outside the hotel creating an immersive brand experience. We also designed and integrated the Concierge Assistant table that allows guests to be their own concierge, decide what they want to do, see and eat while visiting the city.

icm dancing girl


Results:

InterContinental Hotel Miami has reestablished itself as THE iconic downtown hotel in Miami.

Awards:

The Concierge Assistant won Most Innovative Project at the 2013 Hospitality Expo
Samsung Hotel Installation of the Year 2013
Commercial Integrator Magazine: Top Hotel Market Integrator 2013