Project Overview
Design and Engineer Cadillac's Proof of Concept Store, showcasing its EV Future.

Location
The Americana at Brand in Glendale, California.

Project Objectives
Drive Awareness and Test New Customer Experiences in a High Traffic Environment.

Technical Highlight
Create the First Ever Cadillac ELECTRIQ Immersive Theater, powered by Fresh Juice Software.

Desired Outcome
Attract a New Class of Customers through a Digitally Enhanced Gallery Experience.